MIMICO new distributor for Case CE, ASV, and Astra
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Heavy equipment supplier MIMICO recently announced that it has entered into an unconditional agreement to secure AdvanceQuip’s construction equipment sales and support business.
The business will represent the following brands in the New Zealand market:
- Case Construction range of heavy machinery
- ASV — PosiTrac and skid steer loaders
- Astra — off-road vehicles suited for mining, forestry, and construction
- MIMICO says the strategic move is intended to enhance its product portfolio and reflects a commitment to remaining at the forefront of the industrial machinery import industry.
In line with the transition, MIMICO says they will acquire the distribution rights, stock, and select assets from AdvanceQuip for the three brands, with a significant number of AdvanceQuip staff being integrated into the MIMICO branches across Auckland, Matamata, Paraparaumu, and Christchurch.
MIMICO says they will also be acquiring AdvanceQuip’s existing Gore facility and support staff, expanding the MIMICO footprint in the Otago/Southland region, saying it will ensure continuity and familiar faces for AdvanceQuip customers in the region.
The new distributor says they will be in touch with existing customers of these brands to share relevant contact information and trading requirements.
Gore Machine Hire and Earthworm attachments will continue under the ownership of the McLean family, AdvanceQuip confirmed. Along with the wider team, AdvanceQuip thanked customers for their support over the past 19 years.
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