Terex Trucks rebrand
The products now come in Rokbak colours and livery
Paul Douglas, Rokbak managing director
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The products now come in Rokbak colours and livery
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Paul Douglas, Rokbak managing director
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Articulated hauler specialist Terex Trucks has rebranded as Rokbak
The Scottish manufacturer announced the change at a digital launch event in early September. The company says the new name represents the continuation of its strong hauling heritage with a future-focused vision and reflects the significant advances the organisation has made in recent years as well as its new strategic priorities.
"Our company has an incredible history and a proud heritage," says managing director Paul Douglas.
"Seven years ago, we became a member of the Volvo Group, which allowed us to make major improvements in every part of our business. Millions of pounds have been invested in improving our products, modernising our facilities, expanding our network, and developing our people.
"It has been a process of continual evolution. That’s why we feel it’s right to recognise this evolution with a new brand name to launch an exciting new chapter in our history. And we’ll keep investing to further improve our machines for our customers."
As part of the new brand launch, the products now come in Rokbak colours and livery, while maintaining the experienced design, craft, and precision that are synonymous with the company’s haulers, the RA30 and RA40.
"We’re very excited to reveal our new brand, and, of course, our haulers are the shop window," continues Paul.
"We already have a very healthy order book for the new brand, and we want to further expand our reputation, dealer network, and market share. We’re still the same skilled, experienced, and passionate team, committed to making rock-solid haulers every day, but we also have a clear vision for where we want to go and who we want to be."
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