Komatsu NZ launches new website
Komatsu NZ launches new website, aimed at Kiwi customers, featuring Komatsu NZ’s equipment range and product brochures
Komatsu New Zealand releases komatsu.co.nz—after previously having a limited presence on the Komatsu Australia site.
The new website follows the appointment of Phil Pritchard as managing director, with full authority to make decisions that affect local customers and is another significant example of Komatsu NZ becoming a more autonomous operation.
"For us, it’s an important step in communicating to our New Zealand customers that we know and understand their challenges and requirements and that we have the solutions that are directly relevant to them," Phil says.
Elle Schutte, Komatsu NZ’s national aftermarket marketing manager, says the new site is a response to customer feedback and the need to make the visitor experience more relevant.
"While we see ourselves as One Komatsu, we also recognise the differences in our markets between the two countries and wanted a site that has its own social identity, so our customers, contractors, and operators can relate to it more easily," she says.
Extensive research was conducted ahead of mapping out the site’s architecture. The website prominently displays Komatsu NZ’s equipment range and product brochures along with news, videos, and links to social media platforms.
It also provides subscriptions for news, customer offers, and Komatsu NZ’s edition of Down To Earth—a digital-only quarterly customer magazine.
In addition, the new website links to the Global Komatsu website, giving customers the ability to understand the strength of Komatsu’s full technological and product range.
The site also aligns to Komatsu NZ’s merchandise portal, Elle says. "For example, Komatsu NZ customers can now buy Komatsu-branded merchandise online, in New Zealand dollars, and with local delivery, via a portal linked to the website," she says.
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