Ditch Witch NZ rebrands

Entering into 2018, Ditch Witch New Zealand has undergone a significant transformation, rebranding to match its parent company ELB Group

Ditch Witch New Zealand has updated its trading name to ELB Equipment Ltd; all other staff and company details remain as previous. Although some of the signage will change, the ownership and management structure of the business will remain unchanged.

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ELB Equipment Ltd general manager John Grant says, "Ditch Witch as a brand is synonymous with honesty, hard work, and providing customers with the best products in the world. Our new identity will better support our efforts in continuing to satisfy all of these existing expectations while simultaneously providing a platform for growth and improvement.

"With a broader product portfolio on offer now, the name change will allow us to better represent all of the brands we currently supply in the Underground and Waste Management sectors. It allows for future growth and helps us to better integrate with parent group, ELB."

ELB Equipment’s product offering now presents a comprehensive range of Underground Equipment from Charles Machine Works© with products such as Ditch Witch, Subsite, HammerHead & American Augers, and also a renowned suite of Waste Management equipment such as Komptech and Diamond Z.

John says the change is just one step in a process of continued growth initiated in late 2017 with a new warehouse facility in Auckland, a new Bay of Plenty branch, and growing staffing levels.

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