CASE CE celebrates 180th anniversary

CASE Construction Equipment is celebrating its 180th anniversary this year and will be represented at New Zealand Agricultural Fieldays® 2022 by NZ distributor AdvanceQuip


The CASE heritage goes back to 1842 when the company was founded as Racine Threshing Machine Works by Jerome Increase Case, in Wisconsin, US. Over the following decades, their products and services have become well known and sold all around the globe, with more than 400 dealers and 1250 outlets.

The long history of important milestones and this year’s anniversary are a testament to CASE’s capacity to evolve with the times, always remaining close to the customer with effective and innovative products and services that deliver performance, productivity, and low total cost of ownership.

Early CASE skid-steer

There have been a number of key milestones during this time, including CASE constructing the first portable steam engine (1869), manufacturing a complete line of roadbuilding equipment, including graders (1912), building the first factory-integrated backhoe loader (1957), and the introduction of skid steers (1969), to name a few, the company says.

The impact on the industry by CASE as a whole was recognised in 2008, when founder Jerome Increase Case was inducted into the US-located Construction Equipment Hall of Fame by the Association of Equipment Manufacturers, for his significant contributions to the construction industry.

Sustainability is in CASE’s DNA and a key strategic driver and extends to all aspects of its business, the manufacturer says, focusing on four key priorities: reducing the carbon footprint of its operations and products, ensuring occupational safety on the workplace, a circular product life cycle approach to design, and actively involving the CASE people and local communities.

AdvanceQuip has been the exclusive supplier of CASE Construction machinery to New Zealand since 2014 and continues to provide a diverse range of machines suited to a number of applications and industries.

Hireways’ CASE 1021G wheel loader

This includes a comprehensive range of excavators, from compacts (1.7- to six-tonne) to heavy (seven- to 47-tonne), as well as compact track loaders, graders, bulldozers, wheel loaders, rollers, and most recently rough terrain forklifts.

The CASE G Series range of heavy wheel loaders was introduced through AdvanceQuip in 2021, from the 521G to 1121G models, boasting high breakout force, patented SCR engine technology, and an all-new cab with improved ergonomics for operator comfort.

In 2022, AdvanceQuip added the new range of CASE rough terrain forklifts to their portfolio, which has proved to be an immediate success in the New Zealand market, especially in the farming and horticulture sectors, in no small part, thanks to their fast-lifting speeds, roading speeds of up to 38.6kkm/h, and lifting capacities of up to 3629kg, the distributor says.

AdvanceQuip and CASE have forged an incredibly successful partnership in New Zealand since 2014, and the brand continues to go from strength to strength. To find out more, visit, visit one of their branches, or visit at Fieldays (Site N10&12), or one of the upcoming events in the coming months.


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