Profile: AdvanceQuip dominating tracked loader sales

AdvanceQuip says it established itself as one of the fastest growing machine and plant suppliers in New Zealand in 2021


AdvanceQuip offers a broad range of products and services to its diverse customer base.

Growth in 2021 was exceptional, with 75% greater sales made over the same period when compared to 2020 figures. Pleasingly in 2020, AdvanceQuip says they attained the position of market leader in Compact Track Loader (CTL) sales, according to the New Zealand Equipment Suppliers Association (NZESA).

Key to this success AdvanceQuip says, has been the company’s exclusive supplier and distribution relationship with CASE Construction and ASV Posi-Track – high-quality, US- manufactured, cutting-edge machinery, not available anywhere else in the country – which they say has provided the market with more CTL options than any other supplier.

In 2021, AdvanceQuip added even more options to their offerings with the new ASV Posi-Track MAX Series, building on the existing range’s stellar features with a variety of upgrades, including a brand new, next-generation all glass cab for the best all-round visibility on the market.

ASV RT-65 MAX Series

As a result, AdvanceQuip say they have led the CTL market with more than 30% of machines delivered being either a CASE or an ASV. The company says the ASV Posi-Track series has proven to be a huge success since Steve McLean began importing them into New Zealand 25 years ago, gaining popularity for the high build quality of machines and the diverse nature of solutions they offer – including factory-built forestry machines for mulching and land clearing applications.

CASE’s Project Minotaur (now in production as the BL550B) combines all the benefits of a Compact Track Loader with a small dozer, further opening up the possibilities of an already extremely versatile machine.

The company says their AdvanceBuy (rent to buy) product is also a great way to get into new equipment outside of straight purchase, hire purchase or leasing; it offers customers greater flexibility and the ability to get started on projects immediately.

AdvanceQuip says their partnership with CASE and ASV respectively, ensures that they will be able to offer the newest machines, with the most up-to-date technology, as and when they are available to the New Zealand market.

The company says with 2021 figures acknowledging AdvanceQuip as the number one supplier and distributer of CTLs in the country, the team will work to continue the success in 2022, furthering their product range and providing an unparalleled source of knowledge and expertise to their customers.

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