Hiboo launches pilot project with Ritchie Bros

Date: 01.11.2022

Ritchie Bros has transformed its business model in order to adapt to selling exclusively online by initiating a pilot project with technology provider Hiboo

Acting as a trusted third party, Hiboo will provide buyers with certified data from the manufacturer and make it easier for them to decide on what to purchase.

They will now have access to data from the hour meter, the odometer, and the "error code" of machines before they are sold. The data collected and provided by Hiboo will be made directly available on Ritchie Bros’ webpage presenting the equipment for sale.

Once purchased, the owner will have "freemium" access to the Hiboo application, where they can control the performance or the energy consumption of the equipment. By providing more transparency, Ritchie Bros say they intend to establish greater trust between sellers and buyers.

The rental company ENCO, which is active in the digital sphere, is the first data custodian of Ritchie Bros to have authorised access to the data in order to increase the level of purchasers’ confidence in its equipment. Since the pilot project began in July 2022, data certified by Hiboo has already been passed on to dozens of buyers.

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