TRT refreshes brand

Date: 15.10.2021

TRT (Tidd Ross Todd Limited) and TRT (Aust) Pty Ltd have unveiled a brand refresh, including a new-look logo and tagline

Bruce and Robert with the TRT brand refresh logo

TRT (Tidd Ross Todd Limited) and TRT (Aust) Pty Ltd have unveiled a brand refresh, including a new-look logo and tagline, replacing their well-known "TRT, for the long haul" with "TRT, Made Possible."

The brand refresh is a major milestone for TRT, as the company continues its expansion within the transport and infrastructure sectors on both sides of the Tasman and progress into international markets.

Bruce Carden, TRT’s director of sales and innovation explains, "At the heart of our rebranding is our potential to problem solve. The new bold logo and the ‘Made Possible’ promise are rooted in the company’s values, DNA, and commitment to finding solutions to solve problems for customers.

TRT’s innovative focus is undeniable. Our story is driven from our competitive refusal to be beaten by the unsolvable." Robert Carden, TRT’s technical director adds, "We’ve always put people first at TRT. We aim to provide an environment that allows people to reach their potential and to make things possible, for our customers."

"Dave Carden founded TRT in 1967 and it’s his legacy we’ve tried to build on over the years and now the brand refresh better represents that," Bruce says.

"TRT has four very specific team values that will focus our efforts for customers—Outthink, Outserve, Own It, and Open Minds.

TRT’s future-focused plan means embracing changes and continuously improving to make things possible. "There are moments in a business when the time is right to revaluate your trajectory and plan for growth. For TRT, now is that time."

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