Hyundai dedicated fuel cell system brand

Hyundai's new brand, HTWO, has been introduced to represent the group's hydrogen fuel cell system

Hyundai Motor Group has introduced ‘HTWO’, a new brand to represent the group’s hydrogen fuel cell system. Building upon Hyundai’s 20-plus years of experience in hydrogen fuel cell technology, the brand will present hydrogen as a positive energy for humanity.

The company says HTWO stands for ‘H2’, the hydrogen molecule, whilst also representing ‘Hydrogen’ and ‘Humanity’, the two main pillars of Hyundai’s fuel cell business. The launch of the new fuel cell system brand will help facilitate Hyundai’s global fuel cell business and grow the hydrogen ecosystem.

The group aims to offer a highly efficient and diversified lineup of hydrogen-powered vehicles.

Through strategic partnerships with hydrogen, energy and logistics companies around the world, Hyundai Motor Group says it has expanded its fuel cell system business, accelerating development of a hydrogen society and laying the foundation for the company’s HTWO brand, with initial focus on major hub regions – Korea, the United States, Europe and China.


Since marketing the world’s first mass-produced fuel cell electric vehicle ix35 in 2013, the group has been expanding its vehicle offerings powered by its fuel cell system such as Hyundai NEXO SUV, XCIENT Fuel Cell heavy-duty truck and a fuel cell electric bus, as zero-emission mobility solutions. As a steering member of the Hydrogen Council, a global coalition of leading energy, transportation and industry companies with a shared vision and long-term ambition for hydrogen, Hyundai says they are committed to fostering a clean energy transition.

Hyundai New Zealand general manager Andy Sinclair says, "Hydrogen technology presents so many opportunities for various industries globally as well as locally, and the launch of ‘HTWO’ recognises Hyundai’s commitment to grow this part of the business."

We too are supporting the progression and uptake of hydrogen in New Zealand through our involvement with the New Zealand Hydrogen Association, the introduction of NEXO our hydrogen powered SUV and having the only hydrogen refueller in New Zealand. We are advocates of helping facilitate and progress the conversation and education around hydrogen and fuel cell systems.

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