TWL heads online

Date: 06.06.2023

One of New Zealand’s largest transport parts supply businesses has launched the first phase of a new online shopping option for customers

One of New Zealand’s largest transport parts supply businesses has launched the first phase of a new online shopping option for customers.

Phase one opens up 7000-plus SKUs of general business to consumer (B2C) products with a second phase planned to cover the full TWL range, bringing more heavy transport parts and equipment online.

"At TWL, we’re always looking to deliver a better customer experience," says Mike Brears, national sales manager, Sime Darby commercial aftersales.

"We’re excited to offer a quicker, easier way to view products, specifications, and stock availability and get deliveries straight to the customer’s door. We’re also offering ‘click and collect’ at all 19 of our branches across the country."

Driving digital innovation has been a key theme at TWL over the past couple of years. The digital smarts and analytics that have driven TWL’s procurement and stock-holding strategy have now been used to create a better customer solution.

"The TWL ‘secret sauce’ has always been our ability to meet the market without compromising on quality across a large range of products," continues Mike.

"The new website gives customers the ability to search by product type, brand, or part number quickly and easily. However, our focus on quality products remains unchanged."

Over the coming 12 to 18 months, TWL plans to expand its online offering from light trailers and general consumables to include body hardware, heavy transport equipment, safety products, vehicle lighting, and more to serve its core business-to-business (B2B) heavy transport customers.

"It’s great to be able to provide our customers with a new way to buy from TWL, but our main mode will still be in bricks and mortar branches across the country," says Mike.

"Our people will keep on doing business across the counter, in workshops, or from the back of a ute. Our customers know that if they need a part, the team at TWL is there for them."

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