BIG changes to Deals on Wheels
This issue will be the second-to-last time you see Deals on Wheels in its current form. Beginning in early December, our mag and sister title Farm Trader will be joined together.
At a massive 350-plus pages, the combined mag will likely become the largest in the country. That’s right. It’ll be bigger and better than ever before, offering readers more bang for buck.
Led by the current editorial team, the combined mag will still continue to focus on buying and selling machinery, featuring tests and relevant topics from experts in their fields, as well as exploring potential new markets that would benefit from the large buying audience.
Bauer Trader general manager Terry Williams King said the combined Deals on Wheels/Farm Trader magazine will remain focused on delivering best in class editorial content to our readers across multiple channels.
"The visual and editorial quality of the content from the new combination will reflect the values and interests of its target audiences to create an inviting world that has something of value for those who want to keep up with the constantly changing equipment and machinery market, both new and used."
The first issue will be on sale from 5 December 2016 through leading supermarkets, service stations and bookstores nationwide, reaching an estimated multi-platformed audience in excess of 187,000 monthly.
Keep an eye out for it.
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