Porter Group major sponsor
Porter Group has joined forces with the Gallagher Chiefs as a major sponsor for the 2023 season
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Porter Group will be a major sponsor of the Gallagher Chiefs for the 2023 season
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The partnership will see the Porter Group brand feature on the playing and training jerseys of the team, as well as extensive on-field and stadium signage for all Chiefs home games.
"We’re excited to be announcing the new sponsorship partnership with Porter Group. They are an iconic local company that has done amazingly well on the international stage.
The two organisations have very aligned values, and we look forward to a long, successful partnership," says Chiefs Rugby Club CEO Simon Graafhuis.
The Porter business was first established in the Waikato in 1945 by Arthur Porter. After more than 75 years in business, Porter Group now has more than 50 locations and is one of the largest privately owned heavy equipment identities in New Zealand and Australia, as well as operating a significant business unit in California.
"As long-time supporters of the team, we have tremendous respect for the brand, and we’re delighted to be aligned with the Gallagher Chiefs from this Super Rugby Pacific season," says
Porter Group COO Darren Ralph.
"There are many parallels that we can draw between our business and the Chiefs Rugby Club, not least of which the international reach and brand recognition throughout New Zealand, Australia, and the South Pacific."
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