Isuzu Trucks assures customers after Holden exit


Assurance from Isuzu Trucks that Holden exit will mean business as usual

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The General Motors (GM) international operations senior vice president Julian Blissett, says the company has made the difficult decision to end sales, design and engineering of the Holden brand in New Zealand and Australia.

The company says factors impacting the business case for further investment included the highly fragmented right-hand-drive markets, the economics to support growing the brand, and delivering an appropriate return on investment.

"After comprehensive assessment, we regret that we could not prioritise the investment required for Holden to be successful for the long term," says Julian. GM says the company intends to focus growth strategy in New Zealand and Australia on the specialty vehicles business and plans to immediately work with its partner on developing these plans.

General manager – corporate affairs of Isuzu Trucks in New Zealand , Ed Finn sent out an assurance that the situation for the Isuzu Trucks brand in New Zealand, following the announcement, remains unchanged and is ‘business as usual.’ 

"It is our intention to continue to honour our obligations under the current Isuzu distribution agreement as we believe the current Isuzu sales and aftersales operations in New Zealand will augment our remaining Holden aftersales network operations," he says.

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