Fuso NZ appoints CablePrice as South Island rep

Fuso New Zealand has appointed CablePrice as its new sales and service representative in the South Island

CablePrice has been named as the new sales and service representative in the South Island for FUSO New Zealand. The announcement comes as FUSO looks to address significant decline in its market share in the region. Prestige Commercial Vehicles (PCV) will no longer represent the company.


CablePrice will operate FUSO sales and service from its existing branches in Christchurch, Invercargill and Greymouth effective 1 April 2020. The appointment follows a wide-ranging board review of the performance of the FUSO network nationwide, according to Fuso New Zealand CEO Kurtis Andrews.

"For some time, we have been concerned that the composition of our network has not been meeting the expectations of FUSO customers. We have explored a number of avenues to improve this and have now made the tough decision to refresh our South Island representation," he says.

"PCV has been the FUSO representative in the South Island since 2009. Over the past few years, FUSO’s market share in this region has seen a significant decline. The Fuso New Zealand board feels that a fresh approach is required to reverse this trend and that CablePrice has the structure, network and ability to deliver on that expectation," says Andrews.

"This is not a decision that has been taken lightly and I would like to thank the PCV team for the effort put in to representing FUSO for the past 11 years." CablePrice chairman David Harvey says this was a time of exciting growth for the company’s commercial vehicle and heavy machinery business.

"The strength of our network and reputation has given us these fantastic opportunities. Like CablePrice, FUSO has a longstanding history and solid reputation in New Zealand," he says. "This addition of FUSO is perfect timing, as it broadens our commercial vehicle product range, enabling us to offer our customers the best of European, Japanese and American trucking design and technology across the three Daimler brands."

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