New Australian and New Zealand website for Penske

Date: 06.06.2017

The new website, designed to enhance user experience, showcases the full portfolio of Penske’s products and services

New Zealand and Australian customers will now have access to the new Penske website that gives users a complete overview of the Penske’s products and services.

The two websites, penske.co.nz and penske.com.au, have been designed to enhance the user experience by showcasing the full portfolio of Penske brands that include Western Star Trucks, MAN Truck & Bus, Dennis Eagle, MTU, Detroit and Allison Transmission and Penske Truck Rental.

The launch of the new website showcases Penske’s ongoing commitment towards to the New Zealand and Australian markets. The brand is well-represented in both countries with on- and off-highway business concerns such as Penske Commercial Vehicles, Penske Power Systems, Penske Truck Rental, and DJR Team Penske.

Apart from featuring an intuitive navigation menu and full mobile optimisation, the website also includes information on the Penske network within New Zealand and Australia and a careers section for prospective employees.

 "As our business has grown throughout Australia and New Zealand over the last few years, we have been mindful of providing customers with a full overview of our products and services," Kimberley Ruddock, general manager—marketing, Penske Transportation Group International, says.

"As with all things Penske, the major focus in developing our new website was the customer experience.

"Whether visitors to the site are aware of our products and services, or if they are new to the Penske brand, we feel the website has achieved the right balance of providing information about our operations while being easy to use.

"We are confident that users will find the new website to be innovative, intuitive and informative."

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