Big moves in the forklift industry—Sime Motors NZ has sold its Hyster New Zealand business to Adaptalift Group
Sime Motors NZ recently announced the sale of its Hyster New Zealand business to Adaptalift Group.
“When our parent company, Sime Darby Berhad acquired Toyota forklifts as part of the global purchase of UMW at the end of 2023, it had a downstream impact on our dealership agreement with Hyster Yale in New Zealand,” says Michael Doeg, general manager Sime Commercial Sales NZ.
“We invested a lot of time selecting the right business to take Hyster New Zealand forward, with a key focus on offering attractive terms of employment for employees and a clear vision for the future. Adaptalift was the right fit on both counts.”
Adaptalift has been the sole dealer for Hyster Yale in Australia since 2009. The family-owned business sells and leases forklifts, elevated work platforms and telemetry systems, and opened its first New Zealand branch in East Tamaki two years ago.
“We want to develop a deep understanding of where we can best add value to existing customers through product knowledge, technology solutions, and access to a wide parts inventory,” says Steven Taylor, Adaptalift chief executive officer.
“Hyster New Zealand is a strong business with deep customer relationships, great technical expertise and a nationwide footprint. Our initial focus is on supporting business continuity, working closely with the team and customers to ensure service levels are maintained and optimised.”