Hitachi Construction Machinery will rebrand globally as LANDCROS Corporation from April 2027, marking a new era of innovation and customer-focused growth
After more than 75 years of serving the construction, forestry, and mining sectors, Hitachi Construction Machinery has announced a major global rebrand, unveiling its new name, LANDCROS Corporation, effective April 2027.
The change marks the beginning of a new era for one of the world’s most recognised machinery manufacturers, reflecting the company’s vision to lead the industry toward smarter, more connected, and sustainable solutions.
According to the announcement, LANDCROS embodies Hitachi Construction Machinery’s commitment to go “beyond machinery”, providing intelligent, data-driven systems that empower customers to meet growing global demand for infrastructure and resource development.
“The construction, forestry, and mining industries are entering a new era,” says Aidan Mahony, managing director of CablePrice (NZ) Ltd, the brand’s New Zealand distributor.
“The world demands faster, smarter, and more sustainable approaches to building and operating, with fewer skilled operators, lower costs, and tighter deadlines. LANDCROS represents our readiness to meet that challenge alongside our customers.”
While the name will change, the company emphasises that its operations, people, and dedication to customers will remain unchanged. LANDCROS will continue as a Japanese company with research, development, and manufacturing staying firmly based in Japan.
CablePrice will also remain the exclusive New Zealand distributor for the brand, ensuring that customers continue to receive the same trusted products, support networks, and supply chains.
“You can continue to rely on the same support team, branch network, account contacts, and product and parts supply – all of which will operate as usual,” Aidan confirms.
A 12-month dual-branding phase will follow the April 2027 launch. Orders placed after that date will begin to carry the new LANDCROS branding, with all products expected to be fully transitioned by April 2028.