CablePrice and John Deere Construction & Forestry end NZ distribution


CablePrice will no longer distribute Deere-branded and manufactured construction, forestry, and compact machinery in NZ

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CablePrice (New Zealand) Ltd (CPL) and John Deere Construction & Forestry agreed to end their distribution arrangement of Deere-branded and manufactured construction, forestry, and compact machinery in New Zealand on 16 March 2020.

As the joint businesses expanded over the years, so have each company’s priorities in various markets around the globe. "Hitachi Construction Machinery Co., Ltd (Hitachi) and John Deere Construction & Forestry Company (Deere) have a long and successful global partnership spanning multiple continents and product lines," says David Harvey, the Hitachi regional general manager for Oceania.

"This partnership has served both companies well and supported each company’s global growth over the multi-decade relationship. However, we have agreed to separate and focus on our efforts on our respective product lines in the New Zealand.

Over the course of the next five months, CPL and Deere will work together to execute a seamless transition of business to John Deere Limited’s soon to be appointed construction and forestry dealers in New Zealand.

"CPL, John Deere Limited, and the new dealers are committed to working together to ensure this transition has minimal impact on customers’ access to machines, parts, and/or service
"Similarly, CPL, John Deere Limited, and the new dealers are committed to smoothly transitioning customers who have existing agreements and service contracts with CPL.

We believe this change in distribution will allow both companies to increase focus on their respective brands and provide a world-class experience to customers across New Zealand."

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