Outstanding show of support for mental health awareness

MaxiTRANS and its staff joined with their longest standing dealer partner to support the R U OK? mental health awareness initiative

Donating one percent of daily transactions from the purchase price from all new trailers, truck bodies ordered, and parts purchased from participating outlets, a total of $19,000 was raised for awareness of mental health and suicide prevention, bringing MaxiTRANS total donations since 2017 to $45,000.

MaxiTRANS has raised $45,000 for their R U OK? campaign since September 2017

This year, MaxiTRANS, commissioned a Freighter T-Liner semi-trailer with ‘R U OK?’ branded curtains sponsored by Fleetmark. The trailer will continue to create awareness for the initiative throughout the year.

A company-wide campaign was held on the day for its staff, which included donations, wearing yellow, taking time out to ask each other about their own welfare, as well as internally promoting discussion around mental health prevention. Sites also had speakers sharing personal experiences about their own mental health.

‘R U OK? Day’ is held every September and encourages people to trust the signs and ask friends, colleagues, and family members if they are doing ok to raise awareness for mental health and suicide prevention.


MaxiTRANS managing director and CEO, Dean Jenkins, says, "It’s a national day of action to empower us to ask, ‘Are you okay?’

"Safety today, whether it be at home or at work, is not just physical; it includes mental wellbeing. Which is why, in addition to the mental awareness campaign, MaxiTRANS also makes professional services available to our staff and families as part of ongoing support.

"Most importantly, we should not limit suicide prevention to one day a year. If you see someone struggling, at any time, ask them ‘are you okay?’," he says.

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