Business feature: Clark Equipment New Zealand

Clark Equipment New Zealand recently announced its acquisition of the distribution rights for Bobcat Equipment in New Zealand

The company says the move expands its market presence, reinforcing its commitment to high-quality machinery and customer service.

Bobcat equipment will now be marketed under the name Bobcat New Zealand.

Clark Equipment has been a provider of industrial, construction, and material handling equipment for decades. The company says its extensive product range, after-sales service, and support is dedicated to serving diverse sectors, such as construction, agriculture, logistics, and manufacturing.

The Bobcat brand

Bobcat CT2035 front-end loader with box blade

Bobcat, a globally recognised brand, is synonymous with compact construction equipment, including skid-steer loaders, compact track loaders, mini excavators, telehandlers, compact tractors, and utility vehicles.

Renowned for their durability, versatility, and efficiency, Bobcat machines have earned a loyal customer base worldwide. The brand’s commitment to innovation and robust performance makes it a valuable addition to the Clark Equipment New Zealand portfolio, the distributor says.

The acquisition

A globally recognised brand, Bobcat is synonymous with compact construction equipment

Clark Equipment says the acquisition of Bobcat’s distribution rights aligns with their goals of expanding product offerings and enhancing service and support capabilities in New Zealand.

By incorporating Bobcat’s range of equipment, the business can offer a comprehensive suite of solutions to its customers, addressing a wider array of needs in the construction, agricultural, industrial, and lifestyle sectors. The company says the move provides an opportunity for Clark Equipment to introduce Bobcat’s advanced technology and innovations to its existing customer base, further enhancing operational efficiencies and productivity for end users.

Clark Equipment says they’re committed to ongoing excellence and customer satisfaction, and the acquisition translates to several tangible benefits for customers.

Broader product range: Access to an expanded portfolio of compact equipment, enhancing their ability to choose the right machinery for specific applications.

Improved service and support: Clark Equipment’s established infrastructure and expertise in equipment servicing will ensure that Bobcat New Zealand products are supported by reliable and prompt after-sales service.

Innovative solutions: Introduction of Bobcat’s latest innovations and technologies, providing customers with advanced solutions to improve operational efficiency.

Looking ahead

Bobcat equipment will now be marketed under the name Bobcat New Zealand

The acquisition of Bobcat Equipment distribution rights by Clark Equipment New Zealand marks a transformative chapter for both entities.

Coupled with the launch of Bobcat New Zealand, it promises to deliver enhanced value to customers and sets the stage for sustained growth and innovation in the New Zealand market, the distributor says.

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