Traxion Distribution has supported New Zealand’s commercial vehicle industry since 1998, supplying trusted winching, lighting, wireless control and safety solutions nationwide
Traxion Distribution has been driving New Zealand’s commercial vehicle industry forward since its founding in 1998 by Paul Ashman. The business is more than just a supplier of commercial vehicle equipment – it’s a trusted partner to New Zealand’s contracting, transport and industrial sectors.
With a passion for quality, innovation and technology, Traxion has invested over 25 years sourcing and supplying specialised machinery and equipment that helps keep the nation’s commercial vehicles and machinery moving safely and efficiently.
Behind the brand is a dedicated team with more than 75 years of combined experience across commercial hydraulics, industrial wireless control, and vehicle-mounted safety systems.
From its early beginnings the business has a simple vision – to be the most trusted name in the industry. Since those early days, Traxion has grown into a nationwide leader known for reliability, technical expertise, and customer commitment.
Through decades of technology changes and industry evolution, the company has remained focused on delivering practical, high-performance solutions.
Traxion’s expertise spans key areas of the transport sector, including oversize load piloting, towing and recovery, and heavy haulage. Its extensive product portfolio covers specialist sectors under one roof: winching, automotive hazard lighting, wireless remote-control systems, towing and recovery industry products, and communications.
Respected and proven international brands have been the backbone of the business including Superwinch, Comeup, Lodar, Apollo and Hammer Winch, and more recently the addition of Traxion’s own LED lighting development under the Commander name.
The company’s customer-first approach is central to everything it does. Every product is carefully selected and tested for performance and reliability, while Traxion’s team of knowledgeable professionals provides expert advice, technical support, and after-sales service.
Whether it’s a trucking business, load pilot, contractor, fleet operator, workshop, service technician, or even new to the industry, Traxion is ready to help them succeed – combining quality, expertise, and partnership to keep New Zealand’s transport industry moving forward.
For more information, contact traxion.co.nz