SG Equipment Ltd has built a strong foundation in the forklift industry in New Zealand for an impressive 30 years
From its uncertain beginnings, SG Equipment Ltd — a Kiwi-owned and family-operated business — has been driven by an unwavering passion for forklifts.
Founded by Steve and Lornette Gordon, the company’s early days were marked by hard work, resilience, and a commitment to meeting the unique needs of each customer. The founders’ work ethic and dedication have shaped the company’s growth and success over the last three decades.
The family factor
Family is at the core of SG Equipment Ltd; it’s a principle that guides every aspect of the company’s operations.
Steve and Lornette’s commitment to their business is mirrored by their three adult children, who each bring a unique perspective and skill set to the table — whether it’s managing parts, overseeing workshop operations, or driving sales and marketing strategies.
This multigenerational involvement ensures that SG Equipment Ltd remains attentive, innovative, and deeply rooted in its core values.
Serving nationwide from Takanini
Although located in the heart of Takanini, Auckland, SG Equipment Ltd serves customers throughout New Zealand.
Through a strong dealer network, the company provides service and support to customers nationwide, whether it’s purchasing a new forklift, scheduling maintenance, or seeking expert advice.
A commitment to excellence
Over the past three decades, SG Equipment Ltd has not only expanded its reach but has also continuously improved its contributions to stay ahead in the industry. The dedication of Steve, Lornette, and their children, combined with the hard work of a committed team of colleagues, has solidified the company’s position as a trusted partner in the forklift sector.
As SG Equipment Ltd celebrates its 30th anniversary, the company says it remains focused on its mission to provide service and support while staying rooted in family values.
With a solid foundation and a forward-thinking approach, SG Equipment Ltd says they are well-equipped to serve New Zealand’s forklift needs for many years to come.
For more information, contact 09 268 4610 or yale.co.nz